KEW — AUSTRALIA

Reform Clothing is an online platform that enables groups to design and order custom apparel with ease.

Operating across Australia and the United States since 2005, Reform Clothing offers near-limitless customisation across a wide range of garments, from varsity jackets and hoodies to rugby jerseys and polos. The brand empowers schools, universities, and organisations to express their identity through thoughtfully designed apparel that fosters pride, connection, and belonging.

Release The Zebra was engaged to strengthen and expand Reform Clothing’s brand system. We developed a distinctive illustration style grounded in the brand’s core values: bold, minimalist, and deliberately not too serious. Reflecting the platform’s open, creative nature, the illustration system draws from a mix of visual languages (including pixel, linear, and graphic styles) to convey an eclectic and playful energy.

This expanded visual toolkit was rolled out across print and digital touchpoints to enhance the customer experience, alongside the relaunch of Reform Clothing’s social media presence through a suite of branded templates. The result is a cohesive, recognisable brand expression across all channels, while preserving the flexibility and creativity at the heart of the platform.