MELBOURNE — AUSTRALIA
Reform Clothing is an online platform allowing groups to design and order custom apparel.
Serving states across Australia and the United States since 2005, Reform Clothing provides custom designed garments with near limitless customisation opportunities, for varsity jackets, hoodies, rugby jerseys, polo shirts, and more. They make the expression of schools and companies authentic and rewarding through design and production of garments that enhance pride and belonging.
I enriched their brand guidelines by creating an illustration style around their values: being bold, minimalist and NOT too serious. As their platform is an open window for creativity, I played with a mixture of different styles (pixel, linear, etc) to convey this eclectic dimension. I developed a range of collaterals from print to digital to improve the customer experience, as well as relaunching their social media accounts with branded templates. It results in a cohesive brand presence across all channels.
Scope of Work
Art Direction
Illustrations
Motion Design
Digital Design
Publication Design
Photography
Social Media
“Anaïs is a creative, hardworking and talented designer. I worked with her on a range of projects and she was always a pleasure to work with. I would highly recommend Anaïs!”
— Dan Dynon, co-founder