MONTREUX — SWITZERLAND
Prospert is a financial education center teaching the money skills that schools have forgotten to do.
Prospert is an empowerment platform that helps millennials learn the fundamentals, build confidence and take action in finance. Neutral and independent, the center offers workshops and courses that gives practical advice about your situation, your budget or your strategy, so you can learn to use the best tools to strengthen your situation and invest safely over the long-term.
The overall challenge of this branding project was to make something fun out of a subject often qualified as boring. Finance is more sports than rocket science, that’s why we came out with this promise of becoming a financial ninja. And what better master could we have than a chipmunk? The legend says his wealth was built over generations of careful nut planning and management.
Scope of Work
Art Direction
Brand Identity
Creative Strategy
Character Design
Illustrations
Digital Design
Publication Design
“It is my 3rd project with Anaïs and she keeps nailing it. She is fun to work with, and the result is always amazing. She gets deeply interested in the subject at hand, comes up with creative and relevant ideas, and delivers like a boss!”
— Johan Lobmeyer, founder