Who’s the zebra?

Release The Zebra is a female-led design studio founded by French Creative Director Anaïs Lobmeyer. What started as a one-woman show has grown into a small but mighty team of creatives collaborating to craft bold campaigns for cultural and creative organisations.

Before diving into design, Anaïs directed large-scale historical productions in France. With over a decade of experience across live performance and visual storytelling, she now leads a studio that helps organisations stand out with campaigns that are strategic and full of character.

Person wearing a zebra mask with a horse's head, blue shirt, and black hair against a blue background with pink star shapes.

But why a zebra?

The zebra is a nod to high-potential individuals who don’t quite fit in a box. Release The Zebra is about unlocking your full creative power and letting it run wild (preferably in technicolor). We believe in unleashing bold ideas, owning your uniqueness, and doing things a little differently. The work is serious. The vibe? Not so much.

A woman with blonde hair sitting on a stool in front of a plain white wall. She is wearing a zebra print and blue sweater, blue pants, and multicolored sneakers. Her shadow on the wall behind her resembles a dinosaur or dragon.

Half Human • Half Zebra •

Half Human • Half Zebra •

What We Stand For

  • We celebrate diversity

    Our multicultural background keeps our minds open and our ideas fresh. We believe great design is inclusive, accessible, and celebrates diversity in all its shades (just like our color palettes).

  • We set the bar high

    We pour our hearts (and a little bit of caffeine) into every project. Our clients trust us because we care deeply about the details and consistently deliver work that exceeds expectations.

  • We give back to the creative community

    We believe in sharing what we know. Anaïs mentors design students, and regularly joins universities and design schools as a guest lecturer, from Melbourne to Paris.

  • We’re optimistic by design

    We’re life lovers, glass-half-full people, and firm believers that creativity can make things better. Every challenge is an opportunity to experiment, to grow, and to have a little fun along the way. Optimism fuels our process and it shows in the work.

  • We believe in collaboration, not hierarchy

    We see our clients as partners, not paychecks. Open conversations, mutual respect, and full transparency are at the core of how we work. We believe the best creative work happens when everyone feels heard, trusted, and excited.

  • We love a challenge

    Whether it’s designing an ambitious campaign or running a marathon, we thrive on pushing limits. We bring the same energy and curiosity to every brief. Nothing’s too big, too bold, or too weird for us.

  • "Release The Zebra delivered exceptional rebranding services for our company. Anaïs was highly professional and brought incredibly creative ideas that completely revamped our brand identity."

    Jean-Christophe Metz — Rüfenacht


  • “Without any hesitation I can recommend Release The Zebra’s services. Professional, responsive and collaborative in every way.”

    Alfie Pezzi — Studio del Castillo

  • “This is one of the best places you can go to have something designed! We adore Release The Zebra!”

    Heather Maltman — Hyphen

  • Release The Zebra have been absolutely fabulous to work with throughout the entire branding process. They consistently went above and beyond to ensure every element aligned perfectly with our values and goals."

    Lucretia Walsh — Wickii


  • "Release The Zebra are competent and passionate, they listened to us while being extremely proactive. It was a successful collaboration, so I highly recommend them!"

    Julien Benichou — Kobalt

  • “Release The Zebra have an impressive portfolio, we were thrilled when Anaïs agreed to take on our project. Their work elevated the festival, and it was a talking point among attendees.”

    Darius Family — Reel Good Film Fest

A great show deserves more than a generic poster.

Let’s create something people can’t ignore.
Ready to release the zebra?

Let's chat