Who’s the zebra?

Release the Zebra is a female-led design studio run by French Creative Director Anaïs Lobmeyer, with a rotating cast of creative superstars (illustrators, motion designers, developers, copywriters and more) brought in on a project-by-project basis to build the perfect team for each brief.

Before jumping into the design world, Anaïs was directing large-scale historical productions in France. With 10+ years of experience across live performance and visual storytelling, she now helps creative and cultural organisations stand out with campaigns that are bold, strategic, and full of character.

But why a zebra?

The zebra is a nod to high-potential individuals who don’t quite fit in a box. Release The Zebra is about unlocking your full creative power and letting it run wild (preferably in technicolor). We believe in unleashing bold ideas, owning your uniqueness, and doing things a little differently. The work is serious. The vibe? Not so much.

Half Human • Half Zebra •

Half Human • Half Zebra •

Our values

Taking Work Seriously

Not Taking Ourselves Too Seriously

Taking Work Seriously Not Taking Ourselves Too Seriously

Full Transparency

No Bullshit

Full Transparency No Bullshit

Crazy High Standards

All Or Nothing

Crazy High Standards All Or Nothing

Go Bold Or Go Home

The Future Isn't Black And White

Go Bold Or Go Home The Future Isn't Black And White

Ready to release your full potential?

Our engagement

  • Independent Arts

    Supporting arts in all forms has been something close to our hearts since 2012 where Anaïs worked as theatre director. Every year, the zebra dedicates time for cultural and art events. You can usually spot Anaïs volunteering at the Melbourne Fringe Festival.

  • Marine Conservation

    It might be surprising to see a zebra underwater but it happens more often than you think! Anaïs is a certified diver, involved in PADI ’Dive Against Debris’ which tend to reduce marine debris by 50% in targeted countries by 2030.

  • Education

    Whether it’s giving talks in university, mentoring master degree students in visual communications or being part of examination boards at intuit.lab design school (Paris), the zebra takes pride in helping young professionals.

  • “One of Anaïs's more enjoyable assets is this constant enthusiasm and will to do things the best way they should be done.”

    Aldric Pilecki — Inu To Neko

  • “Without any hesitation I can recommend Release The Zebra’s services. Professional, responsive and collaborative in every way.”

    Alfie Pezzi — Studio del Castillo

  • “This is one of the best places you can go to have something designed! We use Anaïs on books and adore her!”

    Heather Maltman — Hyphen

  • "Anaïs is competent and passionate, she listened to us while being extremely proactive. It was a successful collaboration, so I highly recommend her!"

    Julien Benichou — Kobalt

  • “Anaïs has an impressive portfolio, we were thrilled when she agreed to take on our project. Her work elevated the festival, and it was a talking point among attendees.”

    Darius Family — Reel Good Film Fest

  • "Anaïs is highly talented, she has a strategic eye for design, transforming and bringing to life what we stand for in a unique and intimate way."

    Shu Shan Tan — Higher Spaces

Ready to release your full potential?