MELBOURNE — AUSTRALIA

The Reel Good Film Festival (RGFF) is an annual short film festival dedicated to celebrating emerging Australian filmmakers.

Held at Lido Cinemas in Hawthorn, the festival offers a distinctly social, immersive experience: snappy 25-minute screenings running every hour across multiple screens, with plenty of time in between to grab a drink, catch up with friends, and debate the films. It’s a day designed for film lovers, creatives, and the wider community to come together in a spirit of storytelling, experimentation, and connection.

To celebrate their 10-year anniversary, RGFF partnered with Release The Zebra to create a special edition festival campaign. For this milestone year, we stepped slightly outside the modular layout style we previously established and developed a single, surrealist illustration as the hero of the campaign. The artwork invites viewers to dive into the mind of filmmakers — a playful, imaginative world capturing the essence of the festival: watching films, chatting about films, and meeting the filmmakers behind them. The result felt both celebratory and distinctly RGFF.

The illustration took centrestage across the festival experience, appearing prominently on the media wall, lanyards, wristbands, posters, banners, and digital screens, giving the event a cohesive, vibrant identity worthy of its decade-long journey.