MELBOURNE — AUSTRALIA

The Reel Good Film Festival is an annual short film festival celebrating emerging Australian filmmakers.

Founded in 2014 by John Roebuck, The ReelGood Film Festival started as a small gathering of friends to celebrate each other’s films. It was a night of laughter, popcorn, and good company. Over its formative years, RGFF grew from this small night of short films to a full-blown day of festivities with DJs and food trucks and a late-night afterparty. Much of the festival's success is attributed to its unique format: snappy 25-minute sessions followed by a 35-minute break giving the audience a chance to grab a fresh beer, some food and debate the films with friends. Since day one, RGFF’s mission has been to support Australian filmmakers, and each year showcases 30 short films from some of the country's most talented and upcoming filmmakers.

The ReelGood Film Festival returned for its 10th year on Saturday, April 27 2024 at Lido Cinemas and the zebra had the privilege to design their campaign for the second year in a row. This year’s concept was an invitation to dive into the mind of filmmakers through the lens of the festival. Visitors are immersed into a creative trip which gives them the opportunity to exchange with the filmmakers through talks, Q&A and networking.

Big up to JL Levy for the pictures!

Scope of Work

  • Art Direction

  • Illustration

  • Campaign Design

  • Anniversary Logo

  • Lanyard

  • Wristband

  • Media Wall

  • Social Media

“It's been great getting to collaborate with Anaïs on the festival these past two years. Her work has really elevated the festival's appearance - everyone loved the branding and lots of people pointed out how cool the posters were. I think she has helped set the festival up for success ongoing.”

— Darius Family, producer

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