MELBOURNE — AUSTRALIA
The Reel Good Film Festival (RGFF) is an annual short film festival dedicated to celebrating emerging Australian filmmakers.
Held at Lido Cinemas in Hawthorn, the festival offers a distinctly social and immersive experience: snappy 25-minute screenings running every hour across multiple screens, with plenty of time in between to grab a drink, catch up with friends, and debate the films. It’s a day designed for film lovers, creatives, and the wider community to come together in a spirit of storytelling, experimentation, and connection.
After a brief hiatus due to Covid, RGFF approached Release The Zebra to create a campaign celebrating their relaunch. We were immediately drawn to their multi-stage format and the festival’s fun, upbeat personality — evolving from a small evening of short films into a full day of festivities complete with DJs, food trucks, and a late-night afterparty.
Our concept took inspiration from this multi-stage journey. We translated the festival experience into a modular layout system composed of distinct visual “units,” each one representing a different space within the event. The inaugural edition was intentionally straightforward: from the projection room at the bottom to the rooftop bar with drinks, talks, and music at the top. A clapperboard frame unified the composition, anchoring the design firmly within the world of filmmaking.
This concept established a strong and flexible foundation for the festival’s visual identity: a system that could evolve year after year while remaining instantly recognizable as Reel Good.
Client: Reel Good Film Festival
Year: 2023
Services:
Campaign Art Direction
Illustrations
Poster Design
Digital Banners
Lanyards / Wristbands
Media Wall
Social Media
Creative team:
Art Direction & Design — Anaïs Lobmeyer
Event Photography — Shannyn Higgins
“Release The Zebra created the brand package for The ReelGood Film Festival, and it rocked! Their work elevated the festival, and it was a talking point among attendees. Anaïs has an impressive portfolio we were thrilled when she agreed to take on our project. I've spent many years working in film, television, and advertising, so I can say with some authority that Release The Zebra are skilled in their craft, have great attention to detail, and are absolutely professional to deal with.”
— Darius Family, producer
A great show deserves more than a generic poster.
Let’s create something people can’t ignore.
Ready to release the zebra?