From vision to bold campaigns, we help cultural and creative events spark excitement before opening night.

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Discover our work

Turn your vision into a campaign that fills the room

  • A stylized illustration of a pink rocket ship shooting through space, surrounded by pink and purple stars and a geometric shape with blue, black, and yellow colors.

    Strategic Impact

    Clear direction, no drama

    Say goodbye to improvisation. We craft a strong visual concept that aligns with your vision and resonates with your audience from the start.

  • Stylized abstract face with pink stars, a blue striped hat, a yellow starburst, and a red staircase.

    Visual Standout

    Make an entrance

    Your campaign starts conversations early: an eye-catching artwork drives awareness and anticipation well before the curtain rises.

  • Colorful abstract shapes on a black background, including a pink star, a yellow hexagon, a white jagged circle, a red circle, and a blue circle with black stripes.

    Hassle-Free Experience

    We know the stage and how to work it

    No more scrambling for last-minute visuals. We handle the design, so you can focus on promoting a memorable show.

We know how much heart and energy it takes to bring a show to life

From tight timelines and last-minute changes to the excitement of opening night, we get it. We’ve been there. Coming from a background in stage direction, we know what it takes to make magic out of thin air. On top of that, we bring 15+ years of experience in branding and campaign design. With a flair for turning the intangible into the unforgettable and an average 5-star rating, you’re in good hands.

Bucket of popcorn with yellow popcorn tickets around it on a pink background.

Our partners

Text reading 'Victorian Opera' in a stylized font.
The emblem of the University of Melbourne featuring a figure with wings holding an olive branch, with a Latin motto 'Postera Crescam Laude' and the university's name below.
Text with the word 'école' in French, meaning 'school'.
Black-and-white illustration of a digital alarm clock showing 8:00, with a cup of coffee and a notebook nearby.

  • "It is an absolute pleasure working with Release the Zebra. They are incredibly reliable, have outstanding communication skills and have really meticulous attention to detail. Not to mention a great eye for design. Anaïs is an asset to anyone fortunate enough to work with her. Thank you for being wonderful to work with, and a great person!"

    Sarah Jackson, Campaign Manager | Victorian Opera

  • “Release The Zebra designed beautiful brand packages for us since 2023. Their work been an essential component of our festival, aligning our brand messaging with our audience. Anaïs is peerless in integrating the creative vision of our festival with the bright and punchy vibes of our audience-facing brand. They have proven adaptive, visionary, multidimensional and innately skilled in their craft, have great attention to detail, and are absolutely professional to deal with. Bravo!”

    Chris Luscri, Festival Director | Reel Good Film Fest

  • “It's been great getting to collaborate with Release The Zebra on the festival these past two years. Their work has really elevated the festival's appearance - everyone loved the branding and lots of people pointed out how cool the posters were. They have helped set the festival up for success ongoing."

    Darius Family, Festival Producer | Reel Good Film Fest

Here’s the plan

  • A person with shoulder-length blonde hair and a white shirt with colorful paint splatters is video chatting with a man who has glasses and a hoodie. They are in a room with a wall decorated with various colorful posters and artwork.

    We set the stage

    We kick things off with a creative session to dive into your story, your vision, and the message you want to spotlight.

  • A person is drawing with a black marker on a white piece of paper, holding a ring with a target design on their finger. The background shows a desk with various toys, pens, and small objects, including a blue bunny figurine and a white container filled with colorful markers.

    We design your leading visuals

    We transform your concept into a bold campaign that commands attention.

  • Poster for Reel Good Film Fest on Saturday, April 22, with details about 25-minute film sessions, showing from 10 AM to 6:30 PM at Lido Cinemas, Hawthorn.

    You make your grand entrance

    With a striking visual identity that builds anticipation and fills the seats.

  • Three people standing in front of a colorful festival backdrop, smiling for the camera. The man on the left is wearing a white T-shirt, the man in the middle has curly hair and glasses, and a brown shirt, and the woman on the right has red hair, glasses, and is wearing a white top. All three are wearing yellow lanyards with badges.

    We keep the show running

    By adapting your campaign across every touchpoint, from print to digital, keeping the buzz alive until the final curtain.

A great show deserves more than a generic poster.

Let’s create something people can’t ignore.
Ready to release the zebra?

Let's chat

  • Tools like AI can churn out designs quickly, but they can’t replace the human touch, strategic thinking, and theatrical flair we bring to the table. At Release The Zebra, every campaign is custom-crafted for your story, your audience, and your goals. No generic templates, no cookie-cutter visuals. With our blended expertise in design, branding, and stage direction, we create artwork that resonates, sparks emotion, and fills seats. AI can assist, but it can’t imagine like we do.

  • Absolutely. Once we have your brief, we’ll prepare a tailored proposal outlining who we are, what we do, how we do it, and the results you can expect. It’s a clear, visually engaging document that we will present directly, whether in person or via video call, so we can answer any questions on the spot.

  • While we will always give our best, we cannot guarantee your campaign success, as this point requires work from both of us. We ensure an attractive campaign that resonates with your audience, but YOU have to take care of its promotion. Our work need to be paired with a strong communication strategy and consistent marketing efforts. Even the best campaign can’t work its magic if no one sees it.

    If you don’t have the internal resources to handle it, we also offer the full management of your campaign: promotion, ads, communication, etc. Just reach out and let’s find out!

  • We mostly use emails: it’s convenient, keeps everything clear, and works well for everyone. For the initial briefing, we jump on a video call or meet in person if you’re local to Melbourne and prefer face-to-face. We keep the conversation flowing smoothly from there!